WGN No More?

[MrSheps]

And just to keep things in perspective.  Budweiser alone paid $140mil over 10 years for that right field sign going up, but they are unwilling to spend for tv spots on WGN that they'd only pay a fraction of $50K per game for?

The Cubs were averaging about a 1.5 in Chicago on CSN. That represents around 49K households.  Now I don't know the WGN America numbers, but think about that.  At 500 per for CSN or 250K per for WGN, to reach only 49 thousand households in chicago, and have only so many commercial spots to sell, so you can see the problem.  Keep in mind, one of the Cubs biggest TV issues is all the day games too, you have smaller household number there and less prime demo.

 

As for the billboard, ticket sales actually increased at Wrigley.  You have sometimes 40K staring at your sign for 3 hours, plus it'll appear quite often on TV.